LoreAt Loupe, we’re proud to house a collection of Breitling men’s Premier watches, timepieces worth spending time over. Once coined the 'stamp of impeccable taste' by Willy Breitling himself, the Breitling men's Premier collection is full of vintage charm and modern innovation. With meticulous timekeeping precision, Breitling Premier watches were first launched in the 1940s and are dedicated to everyday elegance. Plus, with lashings of quality, performance, and design DNA they well and truly live up to their historic name.