Datejust 31 Watch Main Image

rolex

Datejust 31

Oyster, 31 mm, yellow gold and diamonds

Price £40,050

iAll prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
  • Rolex Watch Specifications
    Rolex Watch Specifications
    Reference
    278288RBR
    Model case
    Oyster, 31 mm, yellow gold and diamonds
    Bezel
    Set with diamonds
    Water-resistance
    Waterproof to 100 metres / 330 feet
    Movement
    Perpetual, mechanical, self-winding
    Calibre
    2236, Manufacture Rolex
    Power reserve
    Approximately 55 hours
    Bracelet
    President, semi-circular three-piece links
    Dial
    White mother-of-pearl set with diamonds
    Certification
    Superlative Chronometer (COSC + Rolex certification after casing)
    Winding crown
    Screw-down, Twinlock double waterproofness system
    Crystal
    Scratch-resistant sapphire, Cyclops lens over the date
    Gem setting
    Diamonds in 18 ct gold settings
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    Rolex Watch Specifications

    Mother-of-Pearl Dial

    This dial features diamonds in 18 ct gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.

    Mother-of-Pearl Dial

    Diamond-set bezel

    Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

    Diamond-set bezel

    18 ct yellow gold

    By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

    18 ct yellow gold

    Model availability

    All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

    Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

    Loupe is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

    Model Availability Image

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