Datejust 31 Watch Main Image

rolex

Datejust 31

Oyster, 31 mm, Oystersteel and white gold

Price £7,500

iAll prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
  • Rolex Watch Specifications
    Rolex Watch Specifications
    Reference
    278274
    Model case
    Oyster, 31 mm, Oystersteel and white gold
    Bezel
    Fluted
    Water-resistance
    Waterproof to 100 metres / 330 feet
    Movement
    Perpetual, mechanical, self-winding
    Calibre
    2236, Manufacture Rolex
    Power reserve
    Approximately 55 hours
    Bracelet
    Jubilee, five-piece links
    Dial
    Mint green
    Certification
    Superlative Chronometer (COSC + Rolex certification after casing)
    Winding crown
    Screw-down, Twinlock double waterproofness system
    Crystal
    Scratch-resistant sapphire, Cyclops lens over the date
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    Rolex Watch Specifications

    Fluted bezel

    The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

    Fluted bezel

    Mint green dial

    The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

    Mint green dial

    White Rolesor

    Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

    White Rolesor

    Model availability

    All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

    Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

    Loupe is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

    Model Availability Image

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